Revisting collections from the past and stretching them from East, West, North, South this time the focus was according to Marc Jacobs, recoloring "them in monochromatic shades of grey" He continues that, " we thought we would make each girl, a show unto herself. I always feel that a fashion show should be some sort of theatrical experience". Knowing celebrities like Stefani and Gaga for a long while and who regularly wears his clothing he mentions that he asked "'would you do it?'" and she said, 'I just want to be another beautiful girl in your show'". And I said 'Well that's what we're asking you to do'. So we booked her as Stefani'".