International

Chopard Lights Up the Champs-Elysées at L’Oréal’s Paris Runway Show

As part of the famous Paris Fashion Week and for the first time ever, the Avenue des Champs-Elysées was the setting for an exceptional runway show staged by L’Oréal Paris. Forty glamorous supermodels graced the runway adorned with the most stunning jewelry creations by Chopard. 
 
The world’s most beautiful avenue transformed into a catwalk for the first time in history.
It was undoubtedly the most spectacular event of Paris Fashion Week, involving the installation of a 60-meter catwalk on the Avenue des Champs-Elysées: a feat accomplished by L’Oréal Paris and backed by the City Hall of Paris. The French Maison, a beauty specialist, chose to turn the spotlight on feminine beauty with a prestigious runway show featuring 60 looks put together by the finest hair and makeup artists from L’Oréal Paris, 18 fashion houses and an exclusive jeweler: Chopard. 
 
The runway show, broadcast live on two giant screens, featured an international cast of L’Oréal’s most stunning muses: Alexina Graham, Barbara Palvin, Bianca Balti, Doutzen Kroes, Jane Fonda, Irina Shayk, Lena Meyer Landrut, Liya Kebede, Li Yuchun, Luma Grothe, Maria Borges, Marcus Butler, Neelam Gill, Soo Joo Park, Stefanie Giesinger, Taliana Vargas and Thylane Blondeau.
 
Internationally renowned for its savoir-faire and its creativity, Chopard was also a natural choice to take part in this exceptional event. With 60 looks exclusively enhanced by jewelry representing its entire range of iconic collections – Ice Cube, Rihanna ♥ Chopard, Happy Hearts, along with the latest treasures to emerge from its High Jewelry ateliers, Chopard thus revealed the full scope of its jewelry universe and of its creativity. It was also the first time that it showcased such a diverse array of creations complementing so many different looks.
 
Chopard’s Co-President and Creative Director Caroline Scheufele said: “A woman’s attire is never complete without jewelry. I was won over by this project and the idea of presenting Chopard creations in the most beautiful setting one could ever hope for: the Champs-Elysées, the beating heart of Paris. This incredible show, associating a brilliant global beauty genius with a magical place and the world’s most gorgeous women, is such a fine celebration of Parisian elegance!”  
 
Opened by Doutzen Kroes, the show closed on an incredible high point, with the legendary Jane Fonda magnifying the last look in a statuesque black Balmain gown enhanced by the latest Chopard High Jewelry creations. Through this runway show, installed along the historical trajectory running from Château du Louvre to the Arche de la Défense, Paris was celebrated as the radiant capital of fashion and glamour. The City of Light had never shone so brightly.
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