ABC and the Children’s Cancer Center of Lebanon
October 31, 2017
ABC’s #ShinewithHope campaign in collaboration with the Children’s Cancer Center of Lebanon (CCCL), hosted a heartwarming fashion show, aiming to create a memorable experience for kids affected with cancer as well as survivors of the disease. The fashion show was hosted by Carla Haddad and a number of Lebanese stars including: Anthony Touma, Asadour Euredjian, Chloe Hourani, Jimmy Kantar, Marc Hatem, Marcelino Gebrayel, Sandra Abbas and Valerie Abou Chacra.
ABC turned the runway show into a fundraising platform, and it was joined by several stores that donated outfits to the CCCL kids, or 2% of their sales generated between 21st and the 29th of October.
This initiative aims at being a long lasting glimmer of hope for all children who are currently fighting cancer and aspiring towards a better future.