Middle East

adidas Originals Now Open in Beirut Souks

adidas Originals has opened a new store in Beirut Souks, bringing the latest streetwear and fashion collections to heart of the city. The new retail space is the first of its kind in Lebanon, defined by an imaginative approach to balancing brand consistency with localized store design. The concept dubbed “Neighborhood” or “NBHD” enhances the cachet of adidas Originals’ collections by uniquely translating the spirit of each city into regional store adaptations that connect with the local community’s creative youth cultures. The store in Beirut features the classic Originals trefoil symbol, which has been reimagined and married with a -D map of the city, along with an architectural style that embodies industrial minimalism and focuses on the products. From icons like the Gazelle, Stan Smith and the Superstar to the more recent silhouettes of ZX Flux and Tubular, the footwear wall is designed to be disruptive.
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