Middle East

KIEHL’S Swinging in Nature’s Playground in Lebanon

KIEHL’S, the New York City-based purveyor of the finest skincare since 1851 has marked itself again with its third point of sale and first boutique in Lebanon at ABC Verdun level L1. 
 
The mall space was transformed into a green area, where vibrant flowered swings and warm-colored bean bags were a symbolism of nature and serenity. This is what Kiehl’s is all about: using natural ingredients for a soothing effect. The air was filled with happiness and beaming smiles, bringing everyone back to their childhood days. 
 
KIEHL’S represents a blend of apothecary, herbal, and medicinal knowledge and has become one of the top renowned skincare brands distributed all over the world. It is distinguished for its unorthodox marketing approach (less is more), exceptionally large male clientele base, and its products' simple and straightforward packaging.
Purchased by the L'Oréal Group in 2000, Kiehl’s currently has more than 250 retail stores worldwide, but is maintained as a luxury line rather than a mass-market one.
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