Middle East

Max Launches Phase Two of its ‘Fashion for Real People’ Campaign

Max announced the second chapter of its award-winning ‘Fashion for Real People’ brand campaign. Echoing the importance of individuality, the campaign champions the need of every individual to discover, embrace and express their own unique style statement. In the first phase of the campaign Max joined forces with Arab youth icon, Mohammed Assaf and received outstanding reception throughout the Middle East, winning the prestigious Dubai Lynx 2016 awards, bagging Silver in Integrated Media category and two Bronzes in the Media-Product/Service and Interactive - Online Video categories respectively. The second phase of the campaign portrays different facets of Mohammed Assaf’s daily life and will be complemented by a regional tour during which Assaf will meet fans at Max stores in the UAE, KSA, Kuwait, Jordan and Lebanon. 

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