Middle East

Urban Decay Sizzles with Edginess at Opening of ABC Verdun

Urban Decay has launched its first boutique in Lebanon, at the mega mall ABC Verdun on August 2nd. From striking mauve and silver mirror murals to a bold violet box supported by dangling chains for photo opportunity, the event exposed its “UltraViolet Edge” initiative, where UD’s global-theme purple was flaunted everywhere. With its awesome surprise giveaway bags for the first 100 people that arrived to the event (those in queue received complimentary purple lips). Customers also enjoyed the purple-themed occasion with purple glittered cotton candy on white cones and fresh lemonade with LED ice cubes- now that’s one carnival make-up devotees did not want to miss! 

 

Urban Decay is purely “beauty with an edge”, featuring a wide range of high- quality, ultra-long wearable products including primer, foundation, perfection, lipstick, and eye shadow. And since the saying goes that beauty is art, this is exactly what UD focuses on: offering hands-on complimentary looks and personal lessons on how you can master makeup the UD way. Its latest arrivals embrace their must-have color schemes focusing on a gamut of warm and pastel colors, allowing one to strike a pose this sizzling weather while still looking and feeling radiant all the way.
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