Fall/Winter 2017-2018 Ready-To-Wear
February 19, 2017
Ralph Lauren Corporation transformed its iconic Madison Avenue store into an oasis with an immersive botanical installation to present the February 2017 Collection, during New York Fashion Week.
Guests were transported from New York City’s urban landscape into a world inspired by the essence of the collection. Orchids, air plants, and desert agave intertwined with rich moss and vines to form a tactile ‘living wall’ landscape, creating an intimate and personal runway experience.
“My February 2017 Collection was inspired by a nomadic spirit, an exotic sophistication contrasting pure shapes with rustic textures, shades of the desert and burnished gold, and artful, one-of-a-kind jewelry. It embodies the spirit of the woman I design for, always seeking a style that is bold and personal,” Ralph Lauren said.
Building off the success of September’s inaugural runway-to-retail collection, Ralph Lauren continues to lead the evolution of the consumer shopping experience. Every look in the February Collection will be instantly available to shoppers through RalphLauren.com, as well as select global flagship stores and retail partners.
“I have always wanted a woman to fall in love with my collection and say ‘I can’t wait to wear it’ and now she doesn’t have to,” Lauren said. “We are meeting her needs with even greater energy than before and delivering impeccable craftsmanship and luxury to her instantly.”